Branding Brooklyn’s largest art festival.

And building a website to facilitate artists, visitors and sponsors.

CHALLENGE

Promote and brand Brooklyn’s largest art festival and build a website that facilitates artists, visitors and sponsors.

SOLUTION

Created a full brand identity and business strategy that was composed of;

• Festival website with tools for participating artist and organizers
• An integrated presence on social media
• A cross platform campaign through print, outdoor and online advertising
• Built Engagement throughout the three day festival with focused #hashtag campaigns and live-streaming events

RESULTS

The Art festival was attended by over 200,000 people and covered by television, magazines and newspapers. Advertising sponsorship more than doubled, more individual artists participated and reported higher attendance to their studios and art sales.