strut nyc http://strutnyc.com/new Strategic Design Sat, 27 Mar 2010 00:52:15 +0000 en hourly 1 Jan Larsen Art http://strutnyc.com/new/2010/03/jan-larsen-art/ http://strutnyc.com/new/2010/03/jan-larsen-art/#comments Fri, 26 Mar 2010 23:54:10 +0000 strutnyc http://strutnyc.com/new/?p=1007

We’re always looking for new and exciting collaborations contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2010/03/jan-larsen-art/feed/ 0 RJ Goldstein http://strutnyc.com/new/2009/11/rj-goldstein/ http://strutnyc.com/new/2009/11/rj-goldstein/#comments Thu, 19 Nov 2009 23:47:25 +0000 strutnyc http://strutnyc.com/new/?p=936

We’re always looking for new and exciting collaborations contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2009/11/rj-goldstein/feed/ 0 Thacher Proffitt http://strutnyc.com/new/2009/11/thacher-proffitt/ http://strutnyc.com/new/2009/11/thacher-proffitt/#comments Thu, 19 Nov 2009 23:21:50 +0000 strutnyc http://strutnyc.com/new/?p=931

We’re always looking for new and exciting collaborations contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2009/11/thacher-proffitt/feed/ 0 Two Trees Management http://strutnyc.com/new/2009/11/two-trees/ http://strutnyc.com/new/2009/11/two-trees/#comments Thu, 19 Nov 2009 23:04:19 +0000 strutnyc http://strutnyc.com/new/?p=923

We’re always looking for new and exciting collaborations contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2009/11/two-trees/feed/ 0 Hawkins Delafield & Wood http://strutnyc.com/new/2009/11/hawkins-delafield-wood/ http://strutnyc.com/new/2009/11/hawkins-delafield-wood/#comments Thu, 19 Nov 2009 22:58:58 +0000 strutnyc http://strutnyc.com/new/?p=918

We’re always looking for new and exciting collaborations contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2009/11/hawkins-delafield-wood/feed/ 0 Baker Hostetler http://strutnyc.com/new/2009/11/baker-hostetler/ http://strutnyc.com/new/2009/11/baker-hostetler/#comments Thu, 19 Nov 2009 22:36:05 +0000 strutnyc http://strutnyc.com/new/?p=911

We’re always looking for new and exciting collaborations contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2009/11/baker-hostetler/feed/ 0 ASA Communications http://strutnyc.com/new/2009/11/asa-communications/ http://strutnyc.com/new/2009/11/asa-communications/#comments Thu, 19 Nov 2009 22:27:37 +0000 strutnyc http://strutnyc.com/new/?p=906

Strut NYC is an award-winning Brooklyn based design and interactive strategy firm run by brothers Anthony and James Cospito. We help our clients create brands, websites, marketing and social media experiences that are driven by strategy and focused on results.

Our experience includes working with global brands like Staples.com, Coca-Cola, Kraft, and Ning.com, to several AmLaw 100 law firms including Wiley Rein, Kramer Levin, and Baker Hostetler (where Strut NYC was honored with an Outstanding Achievement award in interactive design).

We’ve also worked with respected professional services firms including Precise Continental (chosen by the Obama Administration to print the 2009 inaugural invitations) where we won the IEGA Best in Show for branding and Best of Category for direct mail.

Even more meaningful than awards, Preicse has enjoyed a 10 fold increase in online price quote requests from our website redesign and social media strategy.

Social media is an area where Strut NYC is uniquely qualified to help our clients gain a strategic edge. In 2007 we launched our own social network called BrooklynArtProject.com which has grown to 6,500 members from 150 countries, hosted collaborative exhibitions with the Brooklyn Academy of Music and Burning Man, received coverage in the New York Times, Forbes, and TechCrunch and was named a Top 10 site by HOW Magazine.

Every day our team uses leading social media tools to drive growth and actively study what strategies work best and apply these learnings to all of our client projects – giving them a distinct competitive advantage.

We’re proud that industry leaders like Ning.com and Smashing Magazine have recognized BAP for innovation and best practices leadership in social media design and strategy.

Feel free to contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2009/11/asa-communications/feed/ 0 ASA Inc http://strutnyc.com/new/2009/11/asa/ http://strutnyc.com/new/2009/11/asa/#comments Thu, 19 Nov 2009 22:20:12 +0000 strutnyc http://strutnyc.com/new/?p=901

Strut NYC is an award-winning Brooklyn based design and interactive strategy firm run by brothers Anthony and James Cospito. We help our clients create brands, websites, marketing and social media experiences that are driven by strategy and focused on results.

Our experience includes working with global brands like Staples.com, Coca-Cola, Kraft, and Ning.com, to several AmLaw 100 law firms including Wiley Rein, Kramer Levin, and Baker Hostetler (where Strut NYC was honored with an Outstanding Achievement award in interactive design).

We’ve also worked with respected professional services firms including Precise Continental (chosen by the Obama Administration to print the 2009 inaugural invitations) where we won the IEGA Best in Show for branding and Best of Category for direct mail.

Even more meaningful than awards, Preicse has enjoyed a 10 fold increase in online price quote requests from our website redesign and social media strategy.

Social media is an area where Strut NYC is uniquely qualified to help our clients gain a strategic edge. In 2007 we launched our own social network called BrooklynArtProject.com which has grown to 6,500 members from 150 countries, hosted collaborative exhibitions with the Brooklyn Academy of Music and Burning Man, received coverage in the New York Times, Forbes, and TechCrunch and was named a Top 10 site by HOW Magazine.

Every day our team uses leading social media tools to drive growth and actively study what strategies work best and apply these learnings to all of our client projects – giving them a distinct competitive advantage.

We’re proud that industry leaders like Ning.com and Smashing Magazine have recognized BAP for innovation and best practices leadership in social media design and strategy.

Feel free to contact us directly for a project estimate via email or phone at 718.596.8200.
]]> http://strutnyc.com/new/2009/11/asa/feed/ 0 Branding http://strutnyc.com/new/2009/11/branding/ http://strutnyc.com/new/2009/11/branding/#comments Mon, 09 Nov 2009 18:45:25 +0000 strutnyc http://strutnyc.com/new/?p=759

We build brands from the inside out.

A brand is a corporate personality. Simple as that. Great brands internalize this and develop personas that resonate with their audience.

Brands add value, prestige and differentiation. Creating a strong brand however isn’t as easy as imagining what kind of a car it would be or what its favorite color is.

Creating a strong brand, especially in today’s social media environment, requires a comprehensive approach to identifying what’s most important to customers and delivering across channels.

This is exactly the approach Strut NYC has taken to successfully launch new brands and reinvigorate others. Through research, strategy, effective implementation and consistent reinforcement we help clients develop brands that boost the bottom line, grow market share and deepen loyalty.

We’re passionate about helping brands connect with their audience and make the leap from good to great.

For a complimentary discovery session call Anthony or James at 718.596.8200 or email us to discover how your branding needs can strut.
]]> http://strutnyc.com/new/2009/11/branding/feed/ 0 MMBB http://strutnyc.com/new/2009/11/mmbb/ http://strutnyc.com/new/2009/11/mmbb/#comments Thu, 05 Nov 2009 21:55:35 +0000 strutnyc http://strutnyc.com/new/?p=571

“Strut provided great design and insightful strategy that helped us grow our brand
online and off.”

- Judi Main, Director of Communications, MMBB

For nearly a decade, Ministers and Missionaries Benefit Board, or MMBB, has incorporated an increasingly sophisticated set of communication tools to match the financial products and planning they provide for their member base.

GOALS

Our overarching challenge for every assignment is to shift MMBB’s members from apprehension about, and misunderstanding of, their retirement planning choices into an educated and empowered population. Our branding campaign gave a friendly face to their often complex choices. Through the years, our work has grown to encompass:

• website and financial modeling tools
• sales and promotional tools
• print and web advertising
• business stationary
• annual reports

RESULTS

Website traffic more than tripled, and substantially more members began using the web to manage their finances, thereby reducing MMBB’s marketing and administration costs.

The lead generation process was reformulated via the website to effectively gather prospect information and deliver sales leads to the business development team.

A series of sales and promotional pieces strengthened brand awareness and was embraced by members.

Interactive, easy-to-use tools assisted members in expediting key financial decisions with confidence.
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