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Wiley Rein

“The brothers at Strut provided stellar strategy and design that vastly improved our website, marketing collateral and email campaigns.”

Deborah Hearns, Sr. Marketing & Communications Manager
Wiley Rein LLP

As one of Washington’s preeminent law firms, Wiley Rein lacked the online profile and business-building tools that are a necessity for a contemporary legal practice. Following a website redesign which aligned the firm’s points of distinction with the goals of their web visitors, we soon incorporated an email marketing suite and on-campus recruiting tools.

GOALS

Create a website that is better aligned with the brand and allows visitors to quickly access practice, attorney, publication and event information within a few short clicks. As a second act, extend the firm’s online presence via integrated, low-cost marketing tools.

RESULTS

  • New website features rooted in best practices – like universal navigation and RSS feeds – allow visitors to quickly access and subscribe to content of their choosing, thereby increasing the probability of their return to the site.

  • A new, improved attorney profile template provides a robust framework through which the firm places its best foot forward.

  • A “Newsworthy” section provides a focal point to communicate developing stories tied to the firm’s business objectives and legal expertise.

  • Email and newsletter campaign templates harmoniously extend the firm’s brand.

  • Widespread praise across the partnership and among their clients and constituents.

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