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Precise Continental

“Our brand redesign won Best of Show at IEGA and our new website and Designer’s Tool Kit blog are getting great feedback”

Sheila Donnelly – Precise Continental, Inc.

This Brooklyn based, nationally recognized commercial printer and specialty finishing manufacturer needed a fresh brand and marketing platform.

GOALS

Strut NYC was tasked to develop a unified brand and marketing strategy for Precise Continental, a top-tier Brooklyn printer that acquired Continental Engravers – one of its largest competitors.

The brand needed to showcase Precise’s award winning history, commitment to quality, and appeal to discerning agencies, marketing professionals and designers through effective:

Historically, Precise (the acquirer) had a strong reputation among corporate print buyers, marketing professionals and purchasers seeking quality, service and competitive prices. Continental brought a reputation among the design-driven crowd. By melding the two, the new brand became a springboard to showcase Precise Continental’s award winning history collective traits through “Printing for Creative Minds.”

• client and employee surveys
• branding
• website
• social media strategy including a blog and e-tools
• sales and promotional tools
• environmental displays
• print and web advertising
• business stationery

RESULTS

Won “Best in Show: Branding” and “Best of Category: Self Promotion” for the “Hug a Forest” campaign, from the International Engraved Graphics Association (IEGA).

Experienced a substantial increase in website traffic, search engine ranking, and a tenfold increase in online estimate requests using a combination of web and print-based tactics.

Raised visibility among design-driven, time-strapped clients with the “Designer’s Tool Kit” – a one-stop, online resource with timesavers, templates and inspiration.

Elevated the client’s environmentally-focused business principles via the award winning “Hug a Forest” campaign, including the “Green Sheet” email announcing the latest environmentally friendly papers.

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